Kids II® is a company focused on baby products. They design their own products, which range from baby pacifiers to entertaining stations, and from toys to highchairs. This project was developed for Kids II® during a sponsored class with SCAD over a period of nine weeks. Initially, the project focus was to develop a new highchair for the company. During the first two weeks, market research, in addition to ergonomic studies and contextual research, were developed.
Some research insights were that parents want long-lasting highchairs that can match their furniture, be multifunctional, and versatile. After doing research, the ideation process began, followed by three meetings with the client to gain feedback. By week six, taking into consideration research insights and client's feedback, I redefined my design goal. I was now to develop a station where the child can eat, learn, and play.
Simplicity, modern furniture and cars, collapsible furniture, shaped for function products, bright colors, and curves.
The ideation process began with some quick sketches just to bring new ideas to the surface. By week six, rough 3D models were done, allowing the client to better visualize the concepts. These represent both feasible and crazy concepts. The client wanted different concepts about where a child could be fed. Finally, after client feedback more sketching was done, on both paper and cintiq, to finalize the concept they had chosen.
The following represents the combination of prints and colors chosen for the TOBI highchair. The color and print selection was based on the market research findings done earlier in the project. Parents are looking for attractive, non-disruptive colors or prints that can match their furniture. Moreover, parents who are expecting more babies are looking for prints and colors that can be used by both boys and girls.