Paws for Change was a social innovation project done for The Humane Society of Greater Savannah. The challenge was to focus the project on creating awareness and educating the community about pet adoption and the organization. Primary and secondary research guided the ideation process. This was a team project focused on problem solving and innovation through a series of Co-creation workshops. As a group, THS and our team search for the problem and identified the factors. As a design team, we delivered three solutions that could enable awareness and promote education, with the great benefit of providing a source of income or fund-raise for the organization. The following is a slideshow explaining the design process and project outcome.
Role within project: Lead Graphic Designer, Researcher, Persona Development, Affinitization and Analysis of Findings and Insights, Ideation and Conceptualization of Deliverables.
During all three co-creation workshops we worked with people from different ages and fields. Some of the participants were Humane Society volunteers, employees and coordinators, and adoptive families. It was very interesting to observe how both passion and collaboration motivated and influenced all sessions.
Each of the three final deliverables were focused on different target markets.