As designers, our role is to solve problems and generate optimal solution(s) to fit users' needs. Our goal is to improve the world we live in, by reducing everyday strains and enhancing quality of life. Moreover, we live in an ever-changing world hungry for innovation and experiences. Our designs, when encountered by users, generate new experiences that could be either positive or negative. It is our job to make sure that we, as
designers, are doing our best to create products and services, which will generate positive experiences for the users. Empathy and compassion are required because we are individuals, with different cultural backgrounds, life experiences, and perceptions. Understanding this will allow us to design solutions that improve users' experiences.
― Frank Chimero
1st Stage: represents the trigger. The idea, challenge, or design opportunity from which to generate an innovative solution(s). This step can be repeated after/before other steps to redefine problem(s) based on insights and opportunities.
2nd Stage: what, who, where, when, how, why. It represents both research and discovery stages. As designers, we need to understand the context behind our designs, including users, actions, needs, behaviors, and goals.
3rd Stage: brainstorm, collaborate, co-design, imagine, and then conceptualize. After understanding the context, ideation can be initiated. Better results can come from sharing this stage with experts from different design and industry fields. Finalizing the step by conceptualizing best/appropriate ideas.
4th Stage: prototype, observe, adjust, and redefine. Testing a product or service is critical during the design process. Failure can be identified earlier, allowing for the development of a more successful product or service.
5th Stage: make and produce. The materialization of the final concept. During this stage the product or service is manufactured, prepared, and/or staged for the enjoyment of the user.
6th Stage: provide, facilitate, give, distribute, market. Sharing, because good design must be shared. Everyone deserves to experience a life enhanced by products and services designed to empower users.
7th Stage: the final goal of the design process is to provide a useful, understandable, practical, and enjoyable product or service that reduces obstacles and increases quality of life for the users.